Tuesday, November 24, 2009

Home Ice

As mentioned in my last post, and in the comments, opposing teams don't seem to fear coming to the LEC anymore.

Attendance hasn't been what it once was for a while now, but it seems like the intimidation factor of playing against the Bucks has dropped severely this season.

Part of the reason for that could be the team's earliest playoff exit in franchise history that took place in the Southern Conference Semifinals in April, but I'm sure getting just one regulation win in the first seven home games doesn't help the Bucks' cause.

When Coach Ruskowski took over as president of the organization, his biggest personal concern seemed to be getting fans back into the arena.

As a player, he obviously experienced crowds that these guys never will, but he'd like to get them in front of something as close as possible, and that would take a pretty big increase in attendance.

Ruskowski instigated the return of tailgating and has worked with his front office staff to create dozens of promotions, and the front office in turn has created some other ways to up attendance, including adding more items to the dollar menu, bringing back family rates and working with local schools to sell tickets as fundraisers.

But, it seems the consensus is that the team actually needs to play well for fans to want to continue coming out for games.

Shootouts are exciting, to an extent, but let's be honest - not everyone is going to stick around if the games take that long all the time.

Additionally, if there isn't a whole lot of fighting going on, people here want to see a whole lot of goals, and the Bucks have not been providing either in bulk this season.

Ruskowski has been embarrassed by his team's performance at home more than once in these first few weeks and even apologized to fans on multiple occasions.

When I talked to him yesterday about the recent home games and what he wants to see from his team as they play two more at home this weekend, here's what Ruskowski had to say:

"I sure hope this will be another chance for us to bring crowds back. We need them to come back for us to be successful, as a franchise and as a team. That's why I skated them so hard and am going to work them hard all week, to try to prepare them for this weekend, to do what they have to do to be successful."

As noted in that quote, Ruskowski believes that the more fans there are at a game, the better the team can be expected to perform, so I guess it's kind of a catch-22 in that sense.

Every player who had played against the Bucks before becoming a part of the team this season, and the two who were once Bucks for short spans of time, mentioned how great the fans and the atmosphere can be at the LEC, but they probably don't feel quite the same way when the crowds are small.

Player/assistant coach Jeff Bes, who is in his seventh season of playing home games at the LEC, also talked a bit about the situation and the team's need to win in the building.

"Winning in a shootout is a lot of fun, and the crowd certainly loves it," he said. "But, obviously, we have to win games at home, in front of our home crowd. I've always said we have the best crowds in the Central Hockey League and the best fans in the Central Hockey League, so we have to go out there, and we have to win. We're at home, so we have to take advantage of home ice here. We have to do it for the fans and the city of Laredo who support us. We have to go out there and give 110 percent each and every night. It's very important to win at home.

"With teams coming into the building here, to the LEC, it has to get back to the way it was before when they knew when they were coming into Laredo, they were going to be in for a hard game, a hard-hitting game. We have to get back to those days."

It seems everything ties back to the fact that this is a cycle. If the Bucks want to intimidate, they need to be successful and have intimidating crowds. If they want the crowds, they need to be successful. Basically, if they want anything else to work out in their favor, they need to win games.

Speaking of home games, the Bucks have teamed up with H.E.B. to offer a special $5 ticket promotion for the one on Friday night against the Bossier-Shreveport Mudbugs.

Tickets can be purchased at the LEC box office or by calling 718-BUCK (2528) or via Ticketmaster at http://ticketmaster.com or at any Ticketmaster location.

Not sure how many of you are casual fans rather than season ticket holders, but if that is the case, how much more likely are you to go to a game if the team is doing well? Do you go just because you find hockey entertaining, or do you need to see the team win to feel like you're getting your money's worth?

Friday's game ends the season-high five-game homestand the Bucks have been on since their trip to Arizona, but they'll be home again for their third of six Sunday afternoon home games after a one-day trip to Corpus Christi to face the IceRays on Saturday.

The last Sunday game actually had the highest attendance of a game at the LEC this season, and this Sunday, the Cowboys don't even play, so we'll see how the crowd is for that one.

With $5 tickets and most people not working on Friday, hopefully it'll be a pretty good game in that regard.

On the ice, the Mudbugs always offer up a challenge, and they have basically the same record as the Bucks, having won seven and lost six, but they are behind the Bucks in the standings having yet to register an OT loss.

They face the Rio Grande Valley Killer Bees in Hidalgo tomorrow before driving up to Laredo for Friday's game.

2 comments:

A said...

Low attendace is something that has been ocurring the last three years at the LEC. However most teams in the CHL are going through the same problem not just here in Laredo. With the exception of maybe Rio and Colorado everybody has low attendance. Just take a look at the attendance with the Brahmas, CC Ice Rays, Odessa, Tulsa they all have lower attendance than Laredo. The fact of the matter is this; you have to have a good product out in the ice in order to have people come out to the game.

I love the coach but I think he may be in over his head a little. Ever since he took over as Presidnet/GM/Coach we haven't been deep into the playoff. Ever wonder why? Here's why:

He's got too many titles and committments and not enough time to dedicate himself to each one of them. He's been able to provide the fan base with many incentives and prizes but on the other side of the scale he has a team that is badly underachieving. Right now what's important is to have a team that will represent you (Coach Roscoe) and the city.

There is alot of great history behind this team for being tuff, and we need to get it back.

Puddinman said...

You know, I've had this argument with Bucks fans many times: Why is attendance going down? I say that it is a problem inherent with Laredo itself. I was born and raised in Laredo and I know how it is.

There are three big problems.

1. Novelty - Laredoans love new things. They will turn out in droves for something new and exciting, then quickly lose interest. The first season of the Bucks coincided with the opening of the LEC so everyone in Laredo wanted to check the new arena out. Hockey was also something completely different. Now that they have been around for awhile, people don't care.

2. Winning - Laredoans only support a winner. The Bucks were lucky that they were so successful so quickly. If they had had a season like, say, the Laredo Law and Lobos Arena Football teams, they would have only lasted one season. Winning the championship in years 2 and 4 was a big reason they are still around. Now that they are "losing" [if you really want to call it that], interest is waning big time.

3. Bad Management - Before Roscoe put on every hat, the previous management alienated a lot of fans. Charging for parking, outrageous concessions, nixing tailgates, raising ticket prices - so many things that drove fans away. If you want to be successful in Laredo, you have to keep adding new features to your product to entice people to keep coming back, not take away stuff.

There are other factors like the economy and such, but that affects the league all over, not just Laredo. For example, RGV has experienced some attendance loss over the years, but not like Laredo and our attendance loss per season is actually less than most of the league. The Bees haven't had a successful on-ice product for most years and haven't changed much as far as game ops, yet the fans keep coming back. Why? Well, the Bees provide an overall great product, but more than anything else, it's just that the Valley is more conducive to a successful hockey team. There's a bigger population, better demographics and none of the three problems that Laredo has.